Hospitality / Travel
Booking-pattern and cancellation diagnostics
A diagnostic analysis of cancellation patterns across booking channel, geography, time period, customer segment, and ADR.
Challenge
What needed to change
A 32% cancellation rate affected forecasting, but the team lacked a shared view of which channels and segments were associated with the pattern.
Delivery
What was built
A diagnostic dashboard with channel, region, seasonality, segment, and ADR comparisons.
Evidence
What the supplied material supports
- OTA cancellation rate observed at 39.6%
- Summer months showed the highest observed cancellations
- Higher-ADR bookings showed lower observed cancellation rates
Evidence note: These are analytical findings, not a claim that the dashboard reduced cancellations.
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