The Challenge: A 32% cancellation rate significantly impacting revenue forecasting with no visibility into which booking channels or customer segments drove cancellations.
What We Built: A comprehensive diagnostic dashboard analyzing cancellation patterns across booking channels, geographic regions, time periods, and customer segments with trend analysis and ADR correlation.
Key Findings: Online Travel Agents had the highest cancellation rate at 39.6%. Summer months showed peak cancellations. Higher ADR bookings had lower cancellation rates.